SEO is now AEO Whether You Like it or Not
A practical AEO strategy for late 2026: technical SEO, AI search visibility, agent workflows, original data, and the human expertise brands still need.
Tech | Marketing | Creative
Will Kennard.
Welcome to my personal website.
01The present
What I’m
working on.
I’m currently Head of Growth at Mayday, where I lead on all things AEO, Web, CRO, Analytics & Ads. On the side I like tinkering with tools like Tiny Little Time Tracker and Cache Me If You Can (WIP!) and building apps like SEO Friendly JavaScript & Kip. When I’m not working I’m either watching films, painting Warhammer or in the gym.
02The person
A little
about me.
I work across search, the web, and product.
I’ve led SEO and marketing for startups and established brands, and I’ve started companies of my own. I speak about the work, and I still get most of my energy from building things and figuring out how they get found.
03Good company
Brands I’ve worked with.
I’ve worked with hundreds of brands. A few names from along the way.
- Miele
- Rude Health
- Four Seasons
- Fred Olsen
- 1Rebel
- Ziff Davis
- Strutt & Parker
- Fresh Fitness Food
- Spendesk
- Butternut Box
- Thrift+
- Fintech Talents
- Maxi Nutrition
- British Lion Eggs
- Bio Insights
- Motors.co.uk
- Kliq
- Vepple
- City University London
- Pasta Evangelists
04Learning
Learning
by doing.
What starting companies and testing products taught me about customers, positioning and knowing when to change direction.
05Notes & ideas
Writing.
All writing06Kind words
Testimonials
“Will gets things done! I worked with Will on an iOS app development project. Will’s calm approach was a boost to the project. He is focused and organised. He managed a complex project with many stakeholders to everyone’s satisfaction.”
Martin Wright, TinyShinyApps“Very Good SEO is the best agency for SEO we have ever worked with. Their ability to quickly get results while bringing smart long term strategy create a winning formula.”
Caspar Rose, Fresh Fitness Food“Will was able to quickly analyse the site and put forward tailored recommendations to ensure it was effectively indexed for potential clients.”
Sarah Dewsbury, GelHr“Very Good have been invaluable in helping us create genuinely useful seo content that can cut through the ai generated sea of sameness”
Ed Pellew, Founder Miraculous MealsA conversation is a good place to start
