I develop marketing & business strategies based on research, analytics and creative direction.
Here's what I do best...
Whether business or marketing, my work on strategy clarifies KPIs and objectives for brands old and new.
I know the importance of differentiating between strategy & tactics, as I have hands on experience with both. My strategy work focuses on profit and overall organisational purpose.
Digital & Analytics
I am experienced in Google Analytics, SEO, AdWords, Social Advertising and CRO.
I have produced many digital marketing strategies powered by data and focused on business goals and revenue.
Whatever channel you advertise your organisation with, I can create copy and campaigns relevant to your position and target audiences.
Buying psychology and theory is at the heart of my campaigns, as well as continuous analysis and adaptation to achieve results.
Some of the brands I have worked with...
"Will gets things done! I worked with Will on an iOS app development project. He gave me a clear brief and the distance to get on with the work. Will's calm approach was a boost to the project. He is focused and organised. He managed a complex project with many stakeholders to everyone's satisfaction. And he always paid for the coffee!"
Martin Wright, TinyShinyApps
"I have recently started my own HR consultancy but the site wasn't ranking on Google search. Will was able to quickly analyse the site and put forward tailored recommendations to ensure it was effectively indexed for potential clients."
Sarah Dewsbury, GelHr