Do it, do it small, learn, do it again.
If you never take action on your ideas they will remain just that. Even if you test something to see if it works and you fail, you've still taken a step further than anyone at ideas stage.
With Odhealth we started with Personal Training, and learnt that actually we could add more value to people's lives through offering Nutritionists. We're nearly ready to bring that to people.
Stay strategic. So even if you test and it doesn't work, you've still tested against your original mission. Odhealth started with a mission to "empower everyone to live happier, healthier lives by connecting them with experts". We're still doing that now, we've just learnt a hell of a lot in the process.
