CV.

Skills, work experience, education.

Skills & tools

AI
ChatGPT API (fine tuning, function calling, wrappers); Building OKF company brain; Automating multiple playbooks with agents & skills; Creating bespoke agents with Vercel Eve
SEO tools
Screaming Frog; SEMRush; Ahrefs; Botify; SEOTesting
Analytics tools
GTM; GA4; Adobe Analytics; Tableau; Big Query; Looker
Development
Web — HTML, CSS, JS, PHP, Apache, Next.js; App — React Native, Expo, Firebase
Design & prototyping
Sketch; Figma
CMS
Payload; Squarespace; WordPress (& WooCommerce); Shopify; Umbraco; Wix Studio; Adobe Headless; Storyblok
Marketing
Meta Ads; Google Ads; CRO and split testing tools (AWO, GA4); Email marketing; Video editing (Final Cut Pro); Various CRM
Project management
Agile & waterfall methodologies; Confluence; Jira

Work experience

  • Mayday

    Head of Growth

    May 2026 – Present

  • Very Good Digital

    Consultant

    Jan 2025 – Present

  • Strongly

    Co-founder

    May 2022 – Dec 2025

  • Torque Partnership

    Senior SEO Consultant

    Jan 2024 – Dec 2024

  • VoucherCodes

    SEO Director

    May 2022 – July 2023

  • Odhealth

    Co-founder & CMO

    Jan 2019 – May 2022

  • Caliber

    Director of Marketing & Operations

    May 2020 – May 2021

  • Yellowball Ltd

    Head of SEO

    Jun 2019 – May 2020

  • Hirola Group

    Marketing Director

    Oct 2017 – Jun 2019

  • Total Media

    Digital Acquisition Manager

    Mar 2016 – Oct 2017

  • Mint Twist

    SEO Manager

    Jan 2014 – Mar 2016

Education

  • Birkbeck University of London

    Marketing

    PGDip

  • University of Derby

    Business Management

    BA (hons)

Volunteering

  • Annabel’s Angels

    Trustee & Marketing Manager

    Started and ran a charitable trust and managed volunteers.