Experience · Experiments · Reflection
Learning.
As often as possible I try to make sure I document what I've learnt along the way.
01From experience
Lessons from Building a B2C Tech Startup
What I learned building HealthPOD and Odhealth: testing ideas, raising investment, finding customers and knowing when to change direction.
02From experience
Test & Learn: The Night Out
What creating and testing a supplement taught me about product positioning, customer behaviour and unintended consequences.