SEO is now AEO Whether You Like it or Not
A practical AEO strategy for late 2026: technical SEO, AI search visibility, agent workflows, original data, and the human expertise brands still need.
Writing / by subject
Tech.
Writing about building for the web, understanding the tools, and making technology work better.
7 articles
Making Sense of Next.js Caching for Developers and SEOs
A practical guide to Next.js caching, static and dynamic rendering, revalidation, and what they mean for technical SEO and content teams.
Optimising Vibe-Coded Next.js Applications for Performance, Crawlability & Search Success
A practical guide to auditing and improving Next.js applications for performance, crawlability, rendering, and search visibility.
How to Surf the Web
A nostalgic look at the early web, what we have lost along the way, and places to rediscover the joy of browsing.
Privacy Basics
A personal perspective on digital privacy, the nothing-to-hide argument, and the information we share with platforms.
Creating an MVP the Right Way
Why a minimum viable product should maximise learning about customers, rather than simply minimise features and cost.
Apple Watch or Whoop?
My experience wearing Apple Watch and Whoop, comparing everyday activity tracking with recovery insights.